Walmart announces new interactive tools for parents, expands GAP exclusives
Walmart recently announced two large partnerships: One with tech company eko to better assist customers through technology, and the other a furthering of the company’s partnership with Gap to further expand the Walmart exclusive Gap Home collection.
The Car Seat Finder and Baby Gift Finder 2.0 are powered by eko’s Discovery Engine, and were created to streamline the shopper experience, encourage discovery and solve common shopper challenges like limited product knowledge and overwhelming options. Walmart has offered interactive experiences before with eko, including its Paint Finder mobile tool, and most recently a partnership with Netflix and the children's show "Waffles + Mochi."
The eko experience will help parents find products including from Walmart’s own brands, such as the Parent's Choice Sealife Inflatable Safety Bathtub, Spark Create Imagine Farm Book with Puppets and Spark Create Imagine 9+ Months Sensory Stacking Blocks Activity Toy, 9 Piece, Unisex. Walmarthighlighted its baby products last month during Baby Safety Month, offering discounts and its branded and private label selection.
“In the midst of an earlier-than-ever holiday shopping season, brands of all shapes and sizes are up against several challenges — from supply chain issues to trying to meet consumers where they are online,” said eko. “Amid this landscape, brands like eko are revolutionizing the shopping experience — leaning into what works to cut through and sell more with a more interactive and human experience.”
Walmart and eko’s multi-year partnership has already led to the development of interactive experiences spanning toy catalogs to cooking shows, including successful titles Make It, Cookshop (including the recent interactive e-commerce initiative from Kraft Heinz) andWonderLab.