Digital Marketing

Circle K to be exclusive retailer of new CBD product for limited time
From October to December, Canopy Growth's new CBD vape line will be available exclusively at Circle K convenience locations.
Imperfect Foods finds a prominent host to tell their story
Imperfect Foods, an online grocer that aims to eliminate food waste, has partnered with famed food voice Padma Lakshmi for a new video campaign that includes highlighting how it sources its own brand products.

Kroger private label slightly increases as same-store sales slightly dip in Q2

An update of its "Fresh for Everyone" campaign, and expansion of Simple Truth Plant Based and bulk orders highlight the second-quarter report.
Petco promotes pet mental health, own brands

To improve the mental health of pets during the COVID-19 pandemic, Petco is offering new training courses alongside its private label pet products.
Walmart, Meredith team to aid shoppers with meal planning

Walmart has tapped Meredith to create a better meal plan and shopping experience for its customers using AI, data technology.
Sephora updates new AI technology to promote exclusive products

Sephora has updated its Color IQ technology to better serve its clients when seeking cosmetics that match skin tones.
Speakers added: The importance of convenience in beverages

Representatives from Casey’s, TXB and Walgreens join an early list of panelists to speak at the virtual Store Brands Industry Forum on Beverages on Sept. 29.
Research: Coupons can entice premium private brand interest

CouponFollow, a company that tracks shopping trends and coupon use, reports four key findings about shopping habits in new research.
7-Eleven drafts influencers ahead of football season

7-Eleven looks to boost social media engagement and awareness of its products with "Super-fan Influencer Team" competition ahead of the upcoming NFL season.
FreshDirect to add more private label products to selection

Online grocer FreshDirect will soon add new store brands to its selection in addition to customer discounts.

Circle K to be exclusive retailer of new CBD product for limited time

Imperfect Foods finds a prominent host to tell their story

Kroger private label slightly increases as same-store sales slightly dip in Q2

Petco promotes pet mental health, own brands

Walmart, Meredith team to aid shoppers with meal planning

Sephora updates new AI technology to promote exclusive products

Speakers added: The importance of convenience in beverages

Research: Coupons can entice premium private brand interest

7-Eleven drafts influencers ahead of football season

FreshDirect to add more private label products to selection