Digital Marketing

From chefs to analysts to product managers, meet who’s growing private brands.

Retailer brings back its in-person beauty event from a few years ago for a virtual, game-like experience that highlights its store brand Sephora Collection in spots.

Retailer recently launched a brand new private brand apparel line and reported big Q2 earnings.

The addition could shine a brighter light on private brands as it takes on media strategy.

Nutraceutical company with private label business diversifies with new acquisition.

Retailers can now gauge sales impact of OOH campaigns around its store brands.

The retailer, who has been growing its own brands in the alcohol category, tapped an app that reach customers in three major markets.

Sept. 29 marks the next Store Brands Industry Forum — and it's covering beverages.