Birdzi's Visper service brings customer insight to private brand
New Jersey-based Birdzi, a comprehensive customer intelligence and engagement ecosystem aimed at serving the supermarket industry, announced the most recent results from its clients’ Visper personalization campaigns.
Part of Birdzi’s customer intelligence platform, Visper uses a retailer’s entire product catalog and customer insights to create specific offers, discounts and communication tailored to each shopper. Since its launch in October of last year, Visper has benefited major retailers like Weis Markets, Coborn’s, County Market and their private brands, proving to be a more effective alternative to the weekly ad circular.
Per the company, across all Birdzi customers, over 8% of shoppers who receive strategically targeted Visper offers buy one or more items vs. the 4.5% of shoppers who buy one or more items from weekly circulars. In turn, there was an incremental lift of over 15% versus the less than 1% generated by weekly circulars.
“Retailers are able to prioritize private label offers for products within Visper and if need be even replace CPG offers with equivalent private label offers,” Shekar Raman, CEO and founder of Birdzi told Store Brands. “Visper has been a key tool to meeting this goal, delivering savings customers truly desire while providing real financial value for our retail customers.”
Raman shared a guest column with Store Brands early this year on how a rise in digital engagement during the pandemic can be used to leverage personalization in private brand campaigns.
In addition, Birdzi customers have seen a significant return on investment from Visper campaigns, which the company says is driven by increases in customer engagement and shopper behavior. Other results from the data include 38.2% growth in the number of categories shopped, 23.6% growth in the number of trips per shopper, 16.6% growth in the spend per shopper, 12.1% growth in shoppers who activated an offer for the first time, and 11.8% growth in the number of shoppers.