Tractor Supply and Porter-Cable team up for exclusive partnership
Rural lifestyle retailer Tractor Supply Company is welcoming an exclusive item to its shelves. Porter-Cable, a brand of portable power tools, is bringing its selection to the 1,955 Tractor Supply stores in 49 states, as well as an exclusive new product. Customers can look forward to finding the Porter-Cable 20V Max cordless system and accessories only at the retail chain.
Tractor Supply looks to continue its success in 2021, as shown in the first quarter, along with the acquisition of 167 Oscheln Farm and Home stores earlier this year.
“Expanding the Porter-Cable line at Tractor Supply stores and building upon the nearly 12 million shoppers who already own the Porter-Cable 20v battery platform will help us better meet the needs of customers who enjoy the ‘Out Here’ lifestyle,” said Seth Estep, EVP and CMO at Tractor Supply. “Porter-Cable has a legacy of quality tools and accessories, and that’s why we are excited about this partnership. Whatever the project is for our customers, we will now have the right Porter-Cable tool or accessory to do the job.”
By Q4 2021, Porter-Cable products will be featured throughout stores and promoted online at TractorSupply.com through Tractor Supply’s Neighbor’s Club and “Ultimate Workshop” promotions. These resources are for customers to help stock their workspaces by providing deals and suggestions on top-rated tools and accessories. As part of the brand's planned expansion, Porter-Cable will be announcing new cordless tool and accessory innovations in 2022, available exclusively through Tractor Supply.
“The spirit of a Tractor Supply customer mirrors that of the self-reliant Porter-Cable user,” said Tabata Gomez, CMO at Stanley Black & Decker’s global tools and storage division, the parent company of Porter-Cable. “As a company committed to our users, we want them to know that we were listening when they asked for more access to our products. Their needs were the catalyst for this exciting partnership with Tractor Supply and continued commitment to the Porter-Cable line.”
In recognition of this partnership and their mutual support of agriculture, Porter-Cable and the Tractor Supply Company Foundation have joined together to sponsor the Farm Aid concert event on Sept. 25 to support family farms in the United States.