Digital Marketing

Quotient brand Ubimo studied consumer behavior during the height of the pandemic and now, signaling opportunities for private brands.

New program broadens the convenience chain’s reach and creates a clever way to curate and share store brand items to shoppers.

A technology company surveyed consumers with food allergies, finding they don’t trust online information and need more information.

The platform of wellness and home products, sans typical branding, raised $118 million as it looks to acquire like-minded digitally-native brands.

Those who registered for the event can access a webcast of the event, broken down by topic, and non-registrants can view on-demand as well for a fee.

The retailer's remodeling stores, has a new logo and produced short ads based on the music video that promote the retailer’s private brands.

The retailer is looking to meet with suppliers of sustainable pet products for private label and branded products, as it aims to meet its goal of having half of its assortment be eco-friendly by 2025.

Two online retailers under Flipkart Group commit to sourcing store brand products and shifting to better packaging initiatives in an effort to protect endangered forests around the world.