Digital Marketing

Walmart adds AR to Waffles + Mochi program

Parents and kids can scan QR codes on signs in stores with their mobile phone to see virtual characters from the show in the aisles.
FishChoice promotes sustainable seafood suppliers in Mexico

The seafood nonprofit organization has partnered with the Mexican seafood trade group COMEPESCA to connect sustainable fisheries in Mexico with North American retail buyers.
Store brand swag continues

AldiUK is readying a launch of branded footwear July 4, joining retailers like Lidl, Costco and Kum & Go to have recently launched themed, branded apparel.
Walmart, Ibotta further their digital relationship

The retailer added a new way for shoppers to redeem using the Ibotta platform and entered a multi-year partnership with the company.
Private brands in the wake of inflation

Kyle Patterson of Daymon says while inflation takes hold, private brands have the formula to recover and expand growth.
Let’s virtually meet again… and again

On the heels of the Store Brands Industry Summit, Store Brands is kicking off a series of forums, starting with one on sustainability.
Chicory names new president

The digital shopper platform hired Jason Young as its new president, formerly the CEO of Crisp Media and an executive with mobile platform Quotient.
Aldi continues partnership to fund pediatric research

This is the third year Aldi will work with Alex’s Lemonade Stand Foundation, releasing lemon-themed exclusive products and driving donations.

Q&A: Confitex provides a unique fit for private label