Digital Marketing

AldiUK is readying a launch of branded footwear July 4, joining retailers like Lidl, Costco and Kum & Go to have recently launched themed, branded apparel.

Kyle Patterson of Daymon says while inflation takes hold, private brands have the formula to recover and expand growth.

On the heels of the Store Brands Industry Summit, Store Brands is kicking off a series of forums, starting with one on sustainability.

The digital shopper platform hired Jason Young as its new president, formerly the CEO of Crisp Media and an executive with mobile platform Quotient.

This is the third year Aldi will work with Alex’s Lemonade Stand Foundation, releasing lemon-themed exclusive products and driving donations.

Store Brands in the Wild blog looks at sweet merchandising for Favorite Day, Mondlo Llama, and an Aldi Instagram post.

Ahead of the June 24 launch online, Walmart will host a Facebook shop-along where shoppers can gain early access to buy featured items in the exclusive home collection.

The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.