FishChoice, a sustainable seafood nonprofit, and COMEPESCA, the leading Mexican seafood industry trade group, are partnering up to reach North American seafood buyers in retail and foodservice looking to access sustainable seafood from Mexico.
FishChoice will promote the COMEPESCA suppliers through its website and channels.
COMEPESCA (Consejo Mexicano de Promoción de los Productos Pesqueros y Acuícolas, or “Council for the Promotion of Seafood Consumption and Aquaculture Products”) said some of the Mexican seafood producers within the trade group do produce products for retailer private label brands. It represents more than 40 Mexican seafood companies including Orca Foods (DBA Artisan Catch), Baja Shellfish Farms, and Pesmar. The group is committed to promoting the benefits of seafood consumption to stimulate economic development.
“Mexican producers can help U.S. and Canadian buyers meet their sustainability goals,” said Richard Boot, CEO of FishChoice. “FishChoice.com is all about making it easier for buyers to find sustainable sourcing options, and that’s exactly what our partnership with COMEPESCA and its member companies does.”
When a COMEPESCA member company becomes a FishChoice Partner, the company can highlight their COMEPESCA membership on its FishChoice profile. This makes it easier for over 6,000 FishChoice users to find them and source from them.
“FishChoice is the place buyers go to find sustainable products. We are excited to partner with them and to support our member companies to improve their access to U.S. and Canadian buyers,” said Citlali Gòmez Lepe, from COMEPESCA.