Digital Marketing

Among the programming added to the virtual trade show will be a panel discussion about what retailers want from store brand suppliers, moderated by SB executive editor Dan Ochwat.

Branding agency Meyocks surveyed more than 1,500 American shoppers and 7 in 10 think food brands should advocate for something.

Store brand sparkling water gets four new flavors, new packaging from global visual artists and its very own Spotify playlists.

The Centennial Color Palette is being featured with a special product curation from fashion icon Iris Apfel, who also turns 100 years old, in the first of the company's House of Curators features online.

The own brand of tools that launched last year is rolling out an extension of more than 100 new products, including the addition of vacuums and cleaning products.

The healthy foods retailer — rooted in vitamins and supplements — has expanded its store brand supplements line, bringing the assortment to more than 100 items.

A new campaign tells the stories of 59 Instacart working shoppers, also giving them free groceries for a year.

The webinar, “COVID-19. What Comes Next?” held Tuesday by Store Brands, featured a panel of experts sizing up how pandemic-driven consumer behavior will persist and what it means for private label.