Digital Marketing

Store brand sparkling water gets four new flavors, new packaging from global visual artists and its very own Spotify playlists.

The own brand of tools that launched last year is rolling out an extension of more than 100 new products, including the addition of vacuums and cleaning products.

The healthy foods retailer — rooted in vitamins and supplements — has expanded its store brand supplements line, bringing the assortment to more than 100 items.

A new campaign tells the stories of 59 Instacart working shoppers, also giving them free groceries for a year.

The webinar, “COVID-19. What Comes Next?” held Tuesday by Store Brands, featured a panel of experts sizing up how pandemic-driven consumer behavior will persist and what it means for private label.

The April issue cover story goes in-depth on the fast-growing retailer’s continued acceleration through e-commerce and exclusive brands.

DeVonta Smith, a professional football player, will rep the Dick’s Sporting Goods clothing store brand, the first time the chain has tapped a professional athlete to be a brand partner.

The East-Coast retailer is working with Convergent Energy + Power to provide a renewable energy source at 75 stores and provided results from its Flashfood app partnership, resulting in millions of pounds of food diverted from landfills.