Digital Marketing

WHP Global has acquired a controlling interest in Tru Kids, parent company to the Toys"R"Us, Babies"R"Us, Geoffrey the Giraffe brands, and more than 20 related consumer toy and baby brands.

The e-commerce engine of Ahold Delhaize USA will work with Quotient and its promotion amplification tool to increase and automate promotional savings online.

Exclusive to the retailer, VRST will operate with its own e-commerce platform, introducing a line of workout gear, casual joggers, hoodies and more.

Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.

The retailer's latest podcast calls attention to new spring additions, including an exclusive cheese from small farmers in the United Kingdom and a non-dairy coffee-and-boba ice cream.

The new store brand clean beauty line hits this spring with 10 products, including shampoos, styling products and more at $5 each.

On March 11, TikTok users can buy private label items directly from a 60-minute live stream dedicated to spring beauty products.

On International Women’s Day, the retailer introduced a powerful ad spot that shined a light on female leadership at the company, including its own CEO Lauren Hobart.