Select Lidl products are getting stamped with a logo to bring awareness to water conservation.
Items like toothpaste and soap, which require more water when using, are going to be given a “Save Water” logo by the retailer.
Lidl rolled out the initiative this month in concert with April being Water Conservation Month and to recognize Earth Day on April 22. In addition to the packaging awareness effort, Lidl also developed a Save Water landing page on its site that shares information on how to save water at home, why the cause is important and ways Lidl is committed to the effort.
The logo on packaging directs consumers to the site for more information.
“We are excited to launch the Save Water campaign in our stores in honor of Water Conservation Month, as well as Earth Day,” said Stefan Schwarz, EVP of purchasing at Lidl US. “We hope through the introduction of the Save Water logo on our products, we can work together with our customers to conserve this critical resource we all depend on daily.”
The retailer operates 11,200 stores in 32 countries, with U.S. headquarters in Arlington County, Va., operating more than 130 stores across nine east coast states.
Next week, the retailer opens two new stores, one in Steele Creek, N.C., and another in Egg Harbor Township, N.J.