Digital Marketing

Sam's Club's creative director for Member's Mark and three other designers created popup outdoor escapes across the country that it then turned into virtual reality shoppable spaces.

Specialty 7-Select cookies and candies join a limited-time PEEPS Marshmallow-flavored latte.

A report from FMI and the Meat Institute identifies a rise in consumer confidence around buying meat and cooking at home with meat products.

The Westborough, Mass.-based retailer is positioning itself as a one-stop shop for families’ Easter needs.  

The first of six new store brands to come from the retailer has officially launched, backed by an online sleep quiz to help shoppers find the right products for their sleep styles.

The retailer is offering a free-month trial of the Headspace meditation app and partnered on a new IGTV video series about mood-boosting recipes that feature its store brand products.

Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.

WHP Global has acquired a controlling interest in Tru Kids, parent company to the Toys"R"Us, Babies"R"Us, Geoffrey the Giraffe brands, and more than 20 related consumer toy and baby brands.