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03/25/2021

Easter deals at BJ’s include private brands, candy mainstays

The Westborough, Mass.-based retailer is positioning itself as a one-stop shop for families’ Easter needs.  
David Salazar
Managing Editor
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With Easter coming up, BJ’s Wholesale Club is rolling out deals, with particular emphasis on its private brand food and groceries, as well as seasonal favorite brands, including Peeps. The Westborough, Mass.-based retailer is positioning itself as a one-stop shop for families’ Easter needs.  

In addition to selling the store’s spiral ham and roasted lamb, BJ’s is offering deals on their Wellsley Farms branded produce and foods, including organic baby carrots ($2.49 for 2 lbs.), asparagus ($3.99 for 28 oz.), assorted quiche ($10.99) and a 14-flavor cheesecake sampler ($15.99). These are just some of the deals the retailer is offering in-store and via its online Easter Shop, and all are available in-club with curbside pickup, in-club pickup and same-day delivery. BJ’s also is highlighting its app, which allows shoppers to clip coupons, manage shopping lists and discover ongoing deals. 

Besides its private brands, BJ’s is rolling out Easter favorites, including Cadbury Mini Eggs, Reese’s Mallow Top Assortment Peeps Grow a Peep and Lindt Gold Bunny with Truffle Hutch — all of which are available in-club and online. Additionally, Hugfun Pillowy Plushes are being sold in bunny, chick, pig, cow and frog varieties in-club, online and via curbside and in-club pickup. 

“Our members love us for the value and convenience that we offer on everything they need for their families, from everyday groceries and household items to Easter gifts and candy,” said Michael Leary, BJ’s senior vice president and GMM of perishables and grocery. “Whether you’re playing the part of the Easter Bunny and filling baskets or you’re making your family’s Easter feast, BJ’s is here to help you save on spring essentials in an easy one-stop shop.”

The company also noted that it would be open on Easter, April 4, beginning with senior hour at 8 a.m., followed by 9 a.m. for the general public, with closing times varying by location.