For the first time the retailer is hosting a one-hour holiday variety show over the app where users will be able to buy store brand apparel in the app as shown off by popular TikTok creators
Jean Ryan of Daymon shares guest commentary on how private brands can take advantage of shoppers being more open to brand-switch during the COVID-19 pandemic
Amazon’s Made for You brand is starting with T-shirts and enables shoppers to customize a shirt by fit, style, color and more — leveraging a virtual body double to do so
Actress Nicole Kidman is SeraLabs' first strategic business partner and global brand ambassador for the company’s topical products, which also does private label production
The PLMA Annual Meeting and Leadership Conference is scheduled to run virtually March 18, 2021, featuring sessions on strengthening private label partnerships
