Digital Marketing

Mobile platform AdAdapted shared exclusive insights with Store Brands on activity around store brands and third-party mobile shopping lists

Following a test, Tops is adding 21 more stores using the mobile program that helps reduce food waste

For the next three days, leading up to 2021, the Store Brands newsletter will share some of the most read and important stories of the year

Regional discounter saw double-digit gains in net sales and comparable store sales

Retailer spotlighted Jonathan Stiers, creative director of Member’s Mark packaging, about his role and team

Marjorie Murphy of packaging design company Equator Design talks about the need to "pivot" private brand packaging to reflect the changing times

PLMA presented numbers from its first virtual presentation, the World of Private Label event, and said the proprietary platform used to connect suppliers and retailers is still open to use and network

For the first time the retailer is hosting a one-hour holiday variety show over the app where users will be able to buy store brand apparel in the app as shown off by popular TikTok creators