Walmart’s tools and hardware own brand Hart, introduced last year with 350 various tools, held a product showcase event April 28 that unveiled the start of more than 100 new products being added to the line — including an entry into the cleaning category.
Leanne and Steve Ford of HGTV’s “Restored by the Fords,” who partnered with Hart last year on an educational campaign, introduced the virtual event, highlighting some tools they’re looking forward to such as a series of brushless motor tools like a hammer drill, orbital jigsaw, reciprocating saw and more, and then the hosts of “Maker Break” on YouTube, a show dedicated to projects using Hart tools, hosted videos that highlighted key product launches for the year in lawncare, do-it-yourself tools and a brand-new cleaning product selection.
The videos are below and can be found inside the full online showcase event accessed here.
The cleaning additions utilize the cordless Hart battery power system and include two stick vacuums, a hand vacuum, upright vacuum, power sprayer, a wet and dry vacuum kit, and a five-gallon portable rinser.
Other highlights in the 2021 rollouts include a glue gun, compressor kit, crown stapler, soldering iron and the brushless motor tools which have 30% more power. In the yard category, Hart introduced a new 16-inch push mower, 10-inch string trimmer and edger kit, a fan blower, shrubber, pruning saw, chemical sprayer and even a 12-inch chainsaw. The items, again, run on the 20-volt battery to be cord free.
On its Harttools.com site, Walmart has in-depth videos on every product in the line, showing off the tools in action and highlighting differentiating features of the product set.
Last year, Store Brands interviewed Walmart’s Andrea Schaffer, senior buying manager for hardware and paint at Walmart U.S., for an in-depth look at the store brand. The retailer said more was to come from the tool set and that it would be entering new categories.