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06/07/2021

Bed Bath & Beyond highlights Our Table brand in virtual cooking series

Three videos beginning next week on the retailer’s IGTV channel feature celebrity chefs using a selection of Our Table cookware and products.
Dan Ochwat
Executive Editor
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As Bed Bath & Beyond prepares to have three more owned brands fully launched next month, one of them is being celebrated via a virtual cooking series next week on the retailer’s IGTV and YouTube channels.

The Our Table brand of modern kitchen and dining ware, including bakeware, dinnerware, table linens, kitchen tools, kitchen linens and more, was designed with entertaining in mind and sharing a meal with family and friends, according to the retailer, so it’s a fitting program to launch a virtual cooking series that brings consumers and celebrity chefs together to try new dishes.

Each video will feature signature Our Table products, hosted by Joel Gamoran of the virtual culinary institute Homemade, and feature the chefs cooking some of their favorite dishes in their home regions. The schedule includes:

  • Joe Flamm (June 15): The Chicago-based winner of Bravo's “Top Chef Season 15” opened his debut restaurant, Rose Mary, last year featuring classic dishes and bold flavors from the Croatian coast and embracing his Italian heritage. His episode will feature one of his personal favorite dishes — Rigatoni Plsell — paired with charred and roasted beet salad.  
  • JJ Johnson (June 17): Johnson is an award-winning chef, author, TV personality, and founder of FIELDTRIP, a globally inspired, quick-casual rice shop in Harlem, N.Y. Johnson will be sharing a few of his favorite family recipes — his grandma’s cast iron paella, followed by his kids’ favorite malva pudding cupcakes.
  • Vivian Howard (June 21): Howard is an acclaimed chef, best-selling author, and award-winning television host and producer of “A Chef’s Life” and “Somewhere South” on PBS. The owner of two restaurants in Charleston, S.C., and two in Kinston, N.C., Howard will showcase two regional recipes perfect for the summer months – a squash and fontina casserole pudding and a family recipe for sweet corn.
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“We are thrilled to announce the launch of Our Table at such a pivotal moment in time, as many of us are ready to welcome guests back into our homes after spending far too much time apart,” said Joe Hartsig, EVP and chief merchandising officer at Bed Bath & Beyond and president of Harmon Stores. “The Our Table collection is designed not only with functionality in mind, but also with the hope that it will inspire our customers to expand their circle and spend time with loved ones. Whether learning new recipes, passing down a family tradition, or simply gathering around the table to enjoy a meal, Our Table is a representation of the joy and love that food can bring to our communities and to our own kitchens at home.”

The three-part virtual series will debut on Bed Bath & Beyond’s IGTV channels beginning on Tuesday, June 15, and also run on its YouTube channel.