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06/01/2021

Target celebrates Pride Month

More than 150 exclusive apparel and home goods products support Pride all year long; the retailer also donated to key nonprofits such as GLSEN.
Dan Ochwat
Executive Editor
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a group of people posing for the camera

Target is recognizing Pride Month with a line of exclusive apparel and home décor items that will be available all year long on Target.com. The assortment includes more than 150 items that reflect affirmation and solidarity with the LGBTQIA+ community, the retailer said, and are joined by a #TakePride marketing campaign.

Products include Pride-themed shirts, jackets, mugs, decorative lights, scented candles and more. The #TakePride digital marketing campaign was done through its Target Creative group and features young-adult author Leah Johnson, helping to spotlight people in the LGBTQIA+ community. 

Additionally, Target is supporting the organization GLSEN with a $100,000 donation. It’s the 10th year the retailer has supported the group, donating in total around $2 million. The group creates anitracist, accessible spaces for LGBTQIA+ students. Target also is working with Human Rights Campaign and Out & Equal with donations and volunteer hours from its company team members. Target also has a Pride+ Business Council in place as a resource for its staff for outreach and includes virtual events, experiences and education for allyship.

Last week, Shoppers Drug Mart launched its Pride-themed cosmetics products under its Quo private label line.