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08/10/2021

Foxtrot trots out national gift boxes

New program broadens the convenience chain’s reach and creates a clever way to curate and share store brand items to shoppers.
Dan Ochwat
Executive Editor
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The growing convenience store Foxtrot is growing into national delivery with Foxtrot Anywhere, offering exclusive, curated gift boxes of products that can be sent nationwide, beyond its current three city reach.

The Foxtrot Anywhere program curates gift boxes, top-selling foods pulled from the stores, features a partnership with Nilou Motamed, a TV personality and former editor-in-chief of Food & Wine, and more options.

Two boxes include Foxtrot exclusives, such as Made By Foxtrot, a variety of gift bundles featuring Foxtrot’s own collection of chef-prepared eats and treats including gummies, homemade salty chips, desserts and more, and a Foodie Gifts box, consisting of items prepared by Foxtrot’s in-house team of chefs. Each Foodie Gifts box includes a mix of salty snacks, sweet treats, sauces and pantry staples from local suppliers.

The Chicago-based store previously announced it would be expanding from a dozen locations in Chicago, Dallas and Washington, D.C., to adding 50 more locations in the next two years. The company has also been adding a focus to its private label and foodservice items, following the recent hiring of former Whole Foods executive Mitch Madoff to build out the program. They also hired Tae Strain from Momofuku to work on developing store brand foods.

The curated boxes from Nilou are providing global cuisine items, with 10% of proceeds from each gift box sold going to World Central Kitchen.

Other boxes include a Trending Now box, featuring small-maker items and innovative products at the stores; Adaptogenic, a medicinal and functional ingredients products box; and hand-selected curated boxes around Pasta Night and Pairs Well With Wine box. Foxtrot boasts an extensive collection of more than 200 wines in its locations.