Foxtrot is expanding from a dozen locations in Chicago, Dallas and Washington, D.C., to adding 50 more locations in the next two years, adding New York, Austin, Boston, Miami, Los Angeles and Houston to its list of cities.
The expansion comes on the heels of the Chicago-based retailer raising $42 million from a funding round to expand its private brand business, as well as hiring former Whole Foods executive Mitch Madoff to build out the program.
"Our private label represents the core of what we love at Foxtrot — finding and developing the most delicious products from all corners of the culinary universe, and delivering them right to our customers' doors," said Mike LaVitola, CEO and co-founder of Foxtrot, when hiring Madoff and Tae Strain from Momofuku to work on developing store brand items. "We're thrilled to welcome Mitch and Chef Tae, who together bring world class culinary talent and passion to our version of convenience. We are excited to set a new standard for what customers can expect out of their local market."