Regional premium convenience retailer Foxtrot has hired a seasoned private label vet to lead its private brand and prepared foods expansion.
Mitch Madoff, formerly vice president of exclusive brands at Whole Foods Market, has joined Foxtrot as senior vice president of private label and supply chain. Foxtrot also has added a well-known corporate executive chef, Tae Strain, who joins from Momofuku and will work on Foxtrot's store brand packaged food items and to-go meals.
The Chicago-based retailer raised $42 million from a February funding round as it looked to expand the business and its private brand reach. The funding was led by David Barber’s Almanac Insights and Monogram Capital Partners. Other well-known backers of Foxtrot Market include Momofuku co-founder David Chang, sweetgreen co-founder Nicolas Jammet and Whole Foods CEO Walter Robb.