Walmart grows UOMA by Sharon C. partnership over livestream
A Facebook livestream event gives shoppers a chance to buy four new products being added to the line that was just introduced last month.
Just last month Walmart announced its roll out of exclusive products with the inclusive beauty brand UOMA by Sharon C., and it’s already expanding the line this month via a livestream event.
Walmart has been enabling shoppers to buy exclusive items during a Facebook livestream called Walmart Shop Live, having previously done so with the Pioneer Women collection and for its bold Gap Home collection. On July 30, Walmart will work with Sharon Chuter and influencer Sir John for a livestream that will include a live fashion show featuring looks from the UOMA by Sharon C. collection, as well as debuting four products for purchase.