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07/28/2021

Walmart grows UOMA by Sharon C. partnership over livestream

A Facebook livestream event gives shoppers a chance to buy four new products being added to the line that was just introduced last month.
Dan Ochwat
Executive Editor
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Just last month Walmart announced its roll out of exclusive products with the inclusive beauty brand UOMA by Sharon C., and it’s already expanding the line this month via a livestream event.

Walmart has been enabling shoppers to buy exclusive items during a Facebook livestream called Walmart Shop Live, having previously done so with the Pioneer Women collection and for its bold Gap Home collection. On July 30, Walmart will work with Sharon Chuter and influencer Sir John for a livestream that will include a live fashion show featuring looks from the UOMA by Sharon C. collection, as well as debuting four products for purchase.

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The event can be found at Facebook and on Walmart.com.

The products being featured in the event include: 

  • Primed To Glow Skin Perfecting Illuminating Primer ($9.48): Enriched with energizing Maca Root & Vitamin E to boost luminosity, Primed to Glow is a skin highlighting wonder balm. Maca Root Extract enhances natural luminosity with a gel-mousse texture that combines the freshness of water (more than 70%) with the cushion-like nourishment of a cream. Radiant pearls help to minimize skin imperfections and optimize skin tone. 
  • Lips Don’t Lie Matte Lipstick ($7.48): A high-performance, long-lasting lipstick formulated with a combination of lightweight emollients to give a silky feel and satin matte finish. 
  • Floss Gloss Hi-Shine Lip Gloss ($7.48): A balm-like gloss that is ultra-creamy and is formulated with Castor oil and Sunflower Oil well known for their moisture-binding properties as well as Hyaluronic Acid lip filling spheres for enhanced plumpness, hydration and softness. 
  • One and Done 2-in-1 Brow Styler ($8.48): Smudge proof, water-resistant duo styler product that includes a precision pencil to deliver hair-like strokes with buildable payoff, and a strong hold brow gel to volumize and fluff.

Walmart said it is committed to becoming a top beauty destination by expanding its assortment of wow-worthy indie brands across makeup, hair care, skin care and fragrance, both in stores and online. Walmart offers brands, like UOMA by Sharon C. a unique omni platform to grow and reach new customers.