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09/01/2021

7-Eleven drafts influencers ahead of football season

7-Eleven looks to boost social media engagement and awareness of its products with "Super-fan Influencer Team" competition ahead of the upcoming NFL season.
Zachary Russell
Associate Editor
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Convenience chain 7-Eleven has had a busy summer; from launching a new beer and wine delivery partner, to adding new limited edition coffee and Slurpee flavors.

7-Eleven is continuing its promotions by launching a new fan contest just in time for football season. 7‑Eleven is drafting three social media-savvy customers to join its squad of football super-fans and show their followers how 7‑Eleven helps fuel their fandom, calling out its exclusive items and foods. 

Led by Dallas Cowboys quarterback Dak Prescott, Pittsburgh Steelers wide receiver JuJu Smith-Schuster, and sportscaster Erin Andrews, the 7‑Eleven Super-fan Influencer Team will "Take It To Eleven" all season long as they cheer on their favorite teams.

To be considered for the team, fans should log on to Instagram, TikTok, or Twitter and share a creative, cool, or fun image or video that shows how 7‑Eleven “takes game day to ELEVEN.” Include #FuelYourFandomContest and tag @7Eleven with every post. Submissions close October 15.

After the team of super-fans is selected, 7‑Eleven will kick things off with an intensive two-day influencer training camp for super-fans to learn how to build their own fan base and create social posts that score big in likes and follows. Once they've gone through training, the super-fan squad will continue in their roles as 7‑Eleven Superfan influencers through 2022. Each super-fan will also receive an $11,000 signing bonus, along with additional spending money to try the latest and greatest 7‑Eleven products.

"This football season, we want to showcase all the ways 7‑Eleven celebrates football fans, including gearing them up with their favorite game day drinks, snacks and essentials — in-store or for delivery," said Marissa Jarratt, 7‑Eleven SVP and chief marketing officer. "The Super-fan Influencer Team draft will help us unleash the awesome in our customers by allowing them to express their creativity and passion for football and the 7‑Eleven brand. Who wouldn't want to be on a team with Dak, JuJu and Erin?" 

Separate from entering the social contest, customers who may not be expert content creators can still win a spot on the 7‑Eleven Super-fan Influencer team through the Fuel Your Fandom Sweepstakes. Now through the end of the year, customers can scan the 7‑Eleven app when they buy select items in-store or for delivery, including 7‑Eleven hot foods, Tostitos, Red Bull, Lay's, Snickers, Jack Links, Pepsi, Cheez-Its, Lucky Charms, Dr Pepper, and other specially marked products. The app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com.