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07/26/2021

7-Eleven serves up 3 new Slurpees for summer

The retailer’s famous exclusive foodservice item is cooling down summer with tart, fruity flavors.
Dan Ochwat
Executive Editor
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Prime Slurpee season is underway and 7-Eleven has rolled out three new limited-time flavors to cool down the summer heat — Blueberry Lemonade Bliss, Pineapple Whip and Peach Perfect.

The retailer’s famous frozen dessert drink is an anchor to its exclusive foodservice offerings, and the new flavors lean into tart, fruity flavors.

Blueberry Lemonade Bliss has a sweet and sour taste of berry and is made with real sugar and real juice. The Pineapple Whip flavor is a bright yellow drink with tropical flavors of pineapple and whipped cream, and Peach Perfect is a slightly tart, peachy drink.

7-Eleven shoppers can have the Slurpees delivered in more than 1,300 U.S. cities. A small Slurpee in a stay-cold-cup is now just $1.

“The summer heat has Americans looking for ways to cool down and chill out, and 7-Eleven has lots of refreshing choices on the Slurpee machine," said Megan Edwards, 7-Eleven senior category manager. "The new stay-cold Slurpee cup gives customers more time to drink their semi-frozen favorites, whether that's one of our summer flavors or tried-and-true Cherry. And at only $1 for a small cup, the price is cool, too."

7-Eleven, Irving, Texas, operates, franchises or licenses more than 77,000 stores in 16 countries, including nearly 16,000 in North America.