7-Eleven adds beer, wine delivery partner

The retailer, who has been growing its own brands in the alcohol category, tapped an app that reach customers in three major markets.
Zachary Russell
Associate Editor
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Convenience giant 7-Eleven has announced a new partnership with Minibar Delivery to better meet customer needs in the age of COVID-19. The two companies will work together to deliver alcoholic products sold at 7-Eleven locations to adults 21 and up through an on-demand app.

Customers can log in to Minibar Delivery's app or website and choose from 7-Eleven's wide range of wine and beer, including from the company’s private label, to be delivered in 30-60 minutes. As a welcome offer, customers will receive $7.11 off of their first Minibar Delivery order from 7-Eleven, by entering the promo code 7ELEVEN at checkout.

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7-Eleven's range of beer and wine varies from store to store and includes national brands as well as the retailer's store brand wine and beer selection. Recent introductions include Plot + Point tetrapak wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine, and the Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines.

In addition to beer and wine, customers can purchase 7-Eleven snacks and prepared foods like Slurpees, hot dogs, pizza, chips and more through Minibar Delivery's newly launched "Snacks & More" category.   

The 7-Eleven and Minibar collaboration will kick off in Florida, Texas, and Virginia, including roughly 600 stores in major metro areas. The companies have plans to expand the service into more markets later this year.

"While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation- one that 7-Eleven intends to meet and exceed," said Raghu Mahadevan, digital senior vice president, 7-Eleven. "In one year, our delivery footprint has more than doubled, with more than 90% of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country."

Founded in New York in 2014, Minibar Delivery has quickly grown to serve more than 150 cities across the U.S with on-demand delivery, and more than 41 states with shipping. Minibar has a strong resume of alcohol brand partnerships, including Absolut, Bacardi, Tito’s, Stella Artois, Heineken, and more.