Exclusive Feature: Foxtrot and Private Brand Disruptors
Foxtrot, a regional chain of boutique markets that began six years ago, is widely considered a disruptor in retail. The company is aiming to “redefine convenience for a modern consumer,” and the retailer is certainly one to take notice.
This year, Foxtrot announced it would be adding 50 stores over the next two years, growing from a dozen locations in Chicago, Dallas and Washington, D.C., into New York, Austin, Boston, Miami, Los Angeles and Houston. The retailer also launched a national online gift box service with curated craft items, including its private brand products.
In reference to the company’s swift growth and plans ahead, Madoff said scale is the key.
“Scale will make things easier. The larger we get, the faster we’ll be able to move and we’ll continue to streamline our supply chain,” he said. “Growth supports exactly what we’re trying to achieve, allowing our suppliers and the up-and-coming brands we work with to grow with us as well. A lot of our partners have taken a leap of faith to work with us and they continue to grow and develop alongside us.”
From its own brand suppliers, Foxtrot is looking to work with emerging producers, and ones that spark new ideas and take risks, he said. The suppliers should align with the Foxtrot mission: “People who enjoy creating delicious, high-quality food with an entrepreneurial spirit,” he said.
The latest from Foxtrot is its Foxtrot Anywhere nationwide shipping program. The program is framed as curated gift boxes with a mix of its top-selling products and items that fit certain themes such as a Pasta Night box. The program gets the Foxtrot products out to consumers nationwide as it continues to grow into new markets. Additionally, Foxtrot has been evolving its culinary program that inspires its grab-and-go food items that are a core of the store, taking great care within its recipe department, Madoff said, and sourcing to revamp the prepared foods and cafe menu.
“We’ll continue to introduce new items and new collaborations across our current categories throughout the year, and you can expect some exciting new items and partnerships tied to the holiday season,” he said. “We’re also expanding our private label brands outside of food. We will have more to come on that soon.”