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10/13/2021

Gopuff intros first exclusive offering

Delivery service partnered with a local ice cream brand for a tropical exclusive flavor launch.
Zachary Russell
Associate Editor
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In a first for both parties, upstart ice cream company Frutero is launching an exclusive flavor with delivery service Gopuff. The new Tangerine n’ Cream flavor will join Frutero’s lineup of other tropical ice cream flavors such as mango, passionfruit, guava and more, but is only available through Gopuff. Both companies are based out of Philadelphia.

“The inspiration for the tangerine flavor was inspired by my personal experience. As a kid,” Mike Weber, CEO and co-founder of Frutero, told Store Brands, “we always ate those Good Humor Creamsicles in the summertime. The thought of the flavor is very nostalgic for me, but when I actually had it as an adult I realized that the flavor is so artificial. I wanted to make a flavor that would give instant nostalgia back to those summertime memories, but with the best tasting Tangerine flavor.”

Frutero was launched in 2020 by grad students Weber and Vedant Saboo, and is marketed as a premium ice cream brand using 100% real fruit and all-natural Pennsylvania dairy. It is currently available at Gopuff, Whole Foods, ShopRite, Giant, and FreshDirect, and will be available at over 3,000 stores by early next year. 

Founded in 2013, Gopuff delivers food, drinks, home items, and other convenience items to customers in over 650 cities.