Red wine, pasta and olive oil — Trader Joe’s touted recent Italian meal staples taking over the discount chain.
In the latest episode of its podcast hosted by marketers Tara Miller and Matt Sloan, a category manager at Trader Joe’s said the retailer sells between 20 and 30 types of pasta, served in many cuts, colors and formats. Oddly enough, the manager said its Hearts of Palm Pasta is the no. 1 seller in the category, a pasta alternative, but that the majority of its pastas are made from wheat semolina.
The Trader Joe’s brands of pasta come in five different types of spaghetti, tri-color varieties, gluten-free versions and organic pastas. The manager said shoppers are gravitating mostly to unique cuts of pasta, however, such as a fusilli corti bucati, a curlier shaped noodle that is on the way to shelves, and a bucatini noodle in limited supply and a cascatelli.
The podcast also spent time with a sales and marketing representative for the popular Trader Joe’s California Extra Virgin Olive Oil. He said the product gets produced by taking the olives from the tree and then goes into oil in approximately four hours. The product is a tricky one to keep fresh, avoiding heath, oxygen and light.