Bed Bath & Beyond launches new own brand ahead of holidays

Home retailer Bed Bath & Beyond has released its eighth own brand this year — a holiday collection titled H for Happy.
Zachary Russell
Associate Editor
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a table topped with plates of food on a plate

Just in time for the holiday season, home goods retailer Bed Bath & Beyond has launched its latest private label brand: H for Happy.

The collection of holiday-inspired and seasonal celebratory items includes throw pillows, indoor and outdoor decor, kitchen and bathroom items, Christmas tree accessories and more. The collection is the eighth and final own brand introduced by Bed Bath & Beyond in 2021, following the Studio 3B line of home decor. Recently, the chain announced a major partnership that will bring its own brands to Kroger’s online platform.

“H for Happy brings a whimsical and exciting energy to the holidays with pieces that can effortlessly transform any space into a celebratory space,” said Neil Lick, senior vice president of owned brands at Bed Bath & Beyond. “For anyone who wants to create a festive environment, H for Happy is an uplifting and inspiring solution for year-round memory-making.”

The H for Happy brand features holiday decor with colorful palettes, playful elements, and contemporary designs at affordable prices. The collection includes the following items.

Decor: throw pillows, candles, garland, stockings, menorahs, bottle brush trees, nutcrackers, dreidel sitters, doormats.

Tree: pre-lit faux Christmas trees, string lights, ornaments, tree skirts.

Kitchen: baking essentials, gingerbread house kits, decorative hand towels, table lines, tabletop decor.

Bath: shower curtains, countertop accessories, hand towels.

Outdoor: wreaths, garlands, porch and pathway decor.

To celebrate the new collection, Bed Bath & Beyond is launching a sweepstakes to help customers get their homes holiday ready. From Thursday, Nov. 18 through Wednesday, Nov. 24, consumers can enter by commenting with their favorite holiday memory on either the brand’s Facebook and/or Instagram sweeps posts for a chance to win one of twenty H for Happy Grand Prizes— a curated box of holiday product for each winner and one to share with a special person of their choice. A total of 40 H for Happy boxes will be available to be awarded.

The H for Happy collection is also featured in Bed Bath & Beyond’s Holiday, Happier video content series hosted by Home, Happier Teammembers, culinary personality Katie Lee Biegel and interior designer Jeremiah Brent. The two have teamed up for a weekly digital content series offering holiday decorating tips and expert advice on holiday prep, cooking, entertaining and gifting.