Bed Bath & Beyond unveils new home decor line

Bed Bath & Beyond's new Studio 3B line, one of many collections the company has released this year, is designed to be a minimalist and modern line of home goods.
Zachary Russell
Associate Editor
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Home goods chain Bed Bath & Beyond has launched yet another owned brand line of products. Studio 3B is the seventh of at least eight private label lines that Bed Bath & Beyond is introducing in fiscal year 2021, serving as a “curated collection of casual, warm and inviting homeware.”

The debut follows several other big moves the company has made this year, including other private label releases, the creation of an industry expert advisory team, and most recently, becoming the first home goods retailer to be available on DoorDash.

“Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed,” said Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond. “We’ve seen increasing customer demand for more approachably modern product collections. Studio 3B fills that need, delivering a contemporary, yet accessible assortment that helps elevate any home.”

The minimalist Studio 3B collection offers more than 600 products made to fit seamlessly into any home, but is designed particularly well for urban and small-space living. The collection features four categories: accent furniture and decor, bedding, bath, and dining. Studio 3B’s looks are centered around contemporary home looks with on-trend colors, patterns, materials and textures, warm, muted, neutral hues, graphic patterns, soft curves and rounded shapes, and warm woods and light translucent and matte materials.


“Our homes are now the centers of our lives — where we eat, sleep, attend school, work, entertain, exercise and create,” said Neil Lick, SVP of owned brands at Bed Bath & Beyond. “Studio 3B was developed to stylishly solve the problems of the adaptable home through carefully designed, contemporary furnishings that address everyday needs.”

The new private label line is available through in-store or curbside pick-up, and same-day delivery at some locations.