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09/15/2021

Bed Bath & Beyond lines up a product advisory team

The experts further its "Home, Happier" campaign, designed to give expert advice to customers on products including the latest own brands. Two of the experts previously partnered on its Squared Away and Nestwell store brands.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Bed Bath & Beyond has launched a range of brand-new private label brands as it revamps its stores, and the homegoods chain is supporting those brands with a new advisory panel put in place to guide customers on how to maximize home decor needs with Bed Bath and Beyond products, including its own brands.

The Home, Happier Team is made up of industry experts across several categories within the store’s inventory.

The team includes Katie Lee Biegel (Culinary), Jeremiah Brent (Interior Design), Eryn Donaldson (Store & Org.) and Dr. Shelby Harris (Sleep). The experts will provide information and advice to customers on the products in their respective fields. Bed Bath & Beyond has a large selection of private label brands that have recently been expanded.

Some of the private brands include the Haven bath line, Our Table kitchenware, the Wild Sage youthful brand and the value brand Simply Essential

"Last year, we announced a comprehensive three-year transformation plan to elevate our shopping experience for consumers, modernize our operations both in-store and online, and rebuild our authority in the $180 billion home market," said Mark Tritton, president and CEO of Bed Bath & Beyond. "With the addition of the Home, Happier Team, we are staying true to our promise to bring new dimensions to our brand experience and customer offerings. The Home, Happier Team will deepen our relevance and connection with customers and help inspire them to unlock the magic in every room. We are excited to welcome Katie, Jeremiah, Eryn and Dr. Harris to the Bed Bath & Beyond family."

The Home, Happier Team will be introduced at the recently revamped Chelsea store location in New York City on Oct.2  as part of the nationwide Open House event. From Sept. 27-Oct. 3, Bed Bath & Beyond will host its first-ever Open House event for customers to explore the new Bed Bath & Beyond store concept, including exclusive offerings and demonstrations from national brand favorites, such as Keurig, Sodastream and Dyson, and its supporting owned brands.

Whether shopping in-store or online, customers shopping the Open House event will receive a housewarming gift offer: 20% savings on Bed Bath and Beyond store brands on Oct. 2-3 and unlock further savings via the store mode on the Bed Bath & Beyond app, among other deals and giveaways all week long. 

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Bed Bath & Beyond's Squared Away brand

Customers can enter the Home, Happier Open House Sweeps for a chance to win $5,000 in Bed Bath & Beyond e-gift cards and three room designs by Decorist for Bed Bath & Beyond or one of the four first prizes, a $500 Bed Bath & Beyond e-gift card (Sept. 27-Oct. 3.) The National Coffee Day Giveaway offers customers a chance to win one of 10 Nespresso Vertuo Next Premium Coffee & Espresso Makers by De'Longhi by commenting on the Bed Bath and Beyond Facebook post (Sept. 24-Oct. 4.) There is also the Klarna sweepstakes where customers can enter for a chance to win one of 200 prizes, including a $500 room makeover awarded in the form of a Bed Bath & Beyond Gift Card (Sept. 27-Oct. 3.) Finally, customers can receive $20 off all Keurig machines in celebration of National Coffee Day (Sept. 27-Oct. 3.)

The three experts tapped for the Bed Bath & Beyond advisory team are celebrities in their categories that can also futher a connection between shoppers and Bed Bath & Beyond:

 

  • Katie Lee Biegel: A co-host of the Food Network's Emmy-nominated "The Kitchen," she also appears on other network shows, such as "Best. Ever." and "Beat Bobby Flay," and is a judge on the "Halloween Baking Championship" series. She hosted three seasons of the Cooking Channel's "Beach Bites with Katie Lee," and has two popular web series on FoodNetwork.com, "Katie Lee Eats Meat, In Sweats" and "What Would Katie Eat?." Lee is also an established author of four cookbooks and a novel.
     
  • Jeremiah Brent: Brent's an interior designer and has established himself as both a tastemaker and influencer through partnerships, television series and branded collaborations. He was the host of the Emmy Award-winning show, "Home Made Simple," for two seasons on OWN. Alongside his husband and fellow interior designer, Nate Berkus, Jeremiah launched the television show "Nate & Jeremiah By Design" on the TLC network. Brent also appeared in the Netflix series "I Do" from the executive producers of "Queer Eye." Jeremiah and Nate debuted their exclusive furniture line with Living Spaces, featuring beautiful, timeless, and transitional pieces for the modern home and they will return to television in October in the new HGTV series, "The Nate & Jeremiah Home Project."
     
  • Eryn Donaldson: Donaldson is the CEO and founder of The Model Home, a home organization company dedicated to helping create and maintain organized spaces. As a former nationally ranked athlete and fitness model, Donaldson was constantly traveling and grew to appreciate staying organized, which led to the development of her own system for beautifying spaces, which she now brings to hundreds of clients across the country, including celebrities and professional athletes. Donaldson recently collaborated with Bed Bath & Beyond on its most recent owned-brand launch, Squared Away, sharing tips, tricks, and hacks to maximize the new organization and storage collection in time for the back-to-college season.
     
  • Dr. Shelby Harris: Harris is board certified in Behavioral Sleep Medicine and treats a wide variety of sleep, anxiety and depression issues using evidence-based, non-medication treatments. The author of the self-help book "The Women's Guide to Overcoming Insomnia: Get a Good Night's Sleep Without Relying on Medication" and collaborator on sleep health workshops around the country, Dr. Harris is frequently quoted in national media. She most recently partnered with Bed Bath & Beyond on the launch of the owned-brand Nestwell to provide expert sleep advice for the "Nestwell to Rest Well Guide," an online quiz that helps customers identify their nesting archetype and find products that best suit their sleeping style.