Bed Bath & Beyond has launched a range of brand-new private label brands as it revamps its stores, and the homegoods chain is supporting those brands with a new advisory panel put in place to guide customers on how to maximize home decor needs with Bed Bath and Beyond products, including its own brands.
The Home, Happier Team is made up of industry experts across several categories within the store’s inventory.
The team includes Katie Lee Biegel (Culinary), Jeremiah Brent (Interior Design), Eryn Donaldson (Store & Org.) and Dr. Shelby Harris (Sleep). The experts will provide information and advice to customers on the products in their respective fields. Bed Bath & Beyond has a large selection of private label brands that have recently been expanded.
"Last year, we announced a comprehensive three-year transformation plan to elevate our shopping experience for consumers, modernize our operations both in-store and online, and rebuild our authority in the $180 billion home market," said Mark Tritton, president and CEO of Bed Bath & Beyond. "With the addition of the Home, Happier Team, we are staying true to our promise to bring new dimensions to our brand experience and customer offerings. The Home, Happier Team will deepen our relevance and connection with customers and help inspire them to unlock the magic in every room. We are excited to welcome Katie, Jeremiah, Eryn and Dr. Harris to the Bed Bath & Beyond family."
The Home, Happier Team will be introduced at the recently revamped Chelsea store location in New York City on Oct.2 as part of the nationwide Open House event. From Sept. 27-Oct. 3, Bed Bath & Beyond will host its first-ever Open House event for customers to explore the new Bed Bath & Beyond store concept, including exclusive offerings and demonstrations from national brand favorites, such as Keurig, Sodastream and Dyson, and its supporting owned brands.
Whether shopping in-store or online, customers shopping the Open House event will receive a housewarming gift offer: 20% savings on Bed Bath and Beyond store brands on Oct. 2-3 and unlock further savings via the store mode on the Bed Bath & Beyond app, among other deals and giveaways all week long.