Member’s Mark hits the road for the holidays
Sam’s Club is turning five locations into “Merry-ville,” a parking lot holiday celebration that includes its Member’s Mark food truck with samples of own brand fare, and a version of the celebration will also travel to 60 other locations.
The retailer already promoted enhanced services around the holidays this year, including a partnership to deliver Member’s Mark wines and more ways to experience its breadth of Member’s Mark decorations and foods for entertaining. Last year, the club store executed a clever digital tie-in with the holiday cinema staple, “National Lampoon’s Christmas Vacation.”
As part of its “Merry-ville” celebration, the retailer is looking to go digital again, too, with an augmented realty experience inside Sam’s Club locations. Shoppers can spot signage inside stores with a QR code to scan with their mobile phones and be taken into a virtual world with Santa Claus and more.
Activities at the “Merry-ville” events include an ice skating rink, a virtual Santa Meet & Greet, highly decorated stations for families to use and take photos, and holiday pop-up chalets with Sam’s Club merchandise. The five locations getting the large parking lot parties are in Santa Clarita, Calif., Denver, Plano, Texas, Pooler, Ga., and in Oklahoma.
The “Member’s Mark Holiday Eats & Treats” food truck at locations and the 60 club stores on the road will feature a taste of a Member’s Mark holiday menu being offered at stores including:
- Member’s Mark Appetizer Board with mini quiche, spanakopita, bacon-wrapped shrimp with pepper jack cheese, chesapeake style shrimp flatbread, lobster crostini, bacon-wrapped tenderloin;
- Member’s Mark Holiday Cheese Board featuring a range of cheeses;
- Member’s Mark Dip Flight with smoked gouda pimento dip, spinach artichoke dip, roasted red pepper hummus and more;
- Member’s Mark Holiday Sampler Board with holiday cakeballs, cheese and appetizers;
- Member’s Mark Cranberry Crunch Salad;
- Member’s Mark French Vanilla Capuccino Mix;
- Member’s Mark French Toast Snow Globe, a scoop of warm vanilla ice creat with cinnamon French toast sticks;
- Member’s Mark vanilla ice cream blended with Member’s Mark brownies.
The locations that will get a visit from the truck can be found here. It will travel between Nov. 4 through Dec. 12.