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11/10/2021

Member’s Mark hits the road for the holidays

A Sam's Club food truck with own brand holiday treats will travel to locations, while five stores get big parking lot celebrations.
Dan Ochwat
Executive Editor
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Sam’s Club is turning five locations into “Merry-ville,” a parking lot holiday celebration that includes its Member’s Mark food truck with samples of own brand fare, and a version of the celebration will also travel to 60 other locations.

The retailer already promoted enhanced services around the holidays this year, including a partnership to deliver Member’s Mark wines and more ways to experience its breadth of Member’s Mark decorations and foods for entertaining. Last year, the club store executed a clever digital tie-in with the holiday cinema staple, “National Lampoon’s Christmas Vacation.”

As part of its “Merry-ville” celebration, the retailer is looking to go digital again, too, with an augmented realty experience inside Sam’s Club locations. Shoppers can spot signage inside stores with a QR code to scan with their mobile phones and be taken into a virtual world with Santa Claus and more.

Activities at the “Merry-ville” events include an ice skating rink, a virtual Santa Meet & Greet, highly decorated stations for families to use and take photos, and holiday pop-up chalets with Sam’s Club merchandise. The five locations getting the large parking lot parties are in Santa Clarita, Calif., Denver, Plano, Texas, Pooler, Ga., and in Oklahoma.

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The “Member’s Mark Holiday Eats & Treats” food truck at locations and the 60 club stores on the road will feature a taste of a Member’s Mark holiday menu being offered at stores including:

  • Member’s Mark Appetizer Board with mini quiche, spanakopita, bacon-wrapped shrimp with pepper jack cheese, chesapeake style shrimp flatbread, lobster crostini, bacon-wrapped tenderloin;
  • Member’s Mark Holiday Cheese Board featuring a range of cheeses;
  • Member’s Mark Dip Flight with smoked gouda pimento dip, spinach artichoke dip, roasted red pepper hummus and more;
  • Member’s Mark Holiday Sampler Board with holiday cakeballs, cheese and appetizers;
  • Member’s Mark Cranberry Crunch Salad;
  • Member’s Mark French Vanilla Capuccino Mix;
  • Member’s Mark French Toast Snow Globe, a scoop of warm vanilla ice creat with cinnamon French toast sticks;
  • Member’s Mark vanilla ice cream blended with Member’s Mark brownies.

The locations that will get a visit from the truck can be found here. It will travel between Nov. 4 through Dec. 12.