As part of a broad holiday shopping and entertaining sales event, Sam’s Club has uncorked a direct-to-home wine program around its Member’s Mark own brand wines.
The warehouse retailer has teamed with the delivery platform Drinks to enable shoppers to order its private brand wines in 16 states, but there are plans to expand into more states and add additional wines. This isn’t the first time shoppers could order Member’s Mark alcoholic beverages through delivery. Two years ago, the retailer introduced alcohol delivery through Instacart in select markets.
With the holiday shopping season in sight, Sam’s Club is planning an impressive lineup of holiday décor and delicious food, ranging from premium side dishes and appetizers to bakeries offering decadent desserts. The $63.9 billion Walmart division is also testing holiday entertaining food initiatives have long been a key component of Sam’s Club’s merchandising strategy, but this year it is riding the momentum of record membership levels driven by the pandemic. With more members shopping its 599 U.S. locations, Sam’s Club's plans also call for double the number of shopping events across five weekends in October, November and December. It also recently launched its first-ever 35-page holiday preview catalog.