Digital Marketing

The retailer is promoting clothes, school supplies, home items and more from its private brands while expanding savings opportunities for customers this summer.

The retailer is continuing its health event series to promote its private label products while informing its customers about healthy eating.

Southeastern Grocers meshes input from shoppers and associates to develop and expand environmentally-friendly practices.

Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.

New surveys show shoppers' desire for greater transparency is on the rise.

The new assortment features food developed for various stages of a pet's life.

The Peanut Butter and JAMS Cappuccino is now available at participating 7-Eleven locations.

The popular video app is being used by retailers to promote store brands and is having a significant impact on the items shoppers are buying.