Q&A: HART Recharges Lawn & Garden
Consumers have long used rechargeable power tools to complete various DIY projects around the home. HART, a leader in developing products that feature lithium-ion batteries, continues to expand its assortment. Known for its selection of lawn and garden products, the company recently entered the vacuum cleaner segment.
Below, HART talks about its technology and how its products can help retailers meet changing consumer needs.
Store Brands: What role does HART and its products play in providing retailers and ultimately consumers items that are Earth-friendly?
HART: HART’s powered products all run off 20-Volt and 40-Volt Lithium-Ion batteries. These interchangeable and rechargeable batteries help reduce waste and gas pollution with zero emissions.
SB: States such as California are banning the sale of gas-powered lawn equipment. How can HART help retailers fill this void and offer shoppers products that use rechargeable batteries?
HART: HART’s 40-Volt battery system offers gas-like power in its products without the hassle or concern of using actual gas products. The system allows HART to keep the tools lightweight, quieter, and easier to handle without compromising power.
SB: What are some of the advantages rechargeable products offer over traditional gas-powered products?
HART: The biggest advantage HART’s lithium-Ion batteries provide over traditional gas-powered products is the low maintenance required for HART’s products. Customers no longer have to worry about mixing gas and oil, dealing with faulty spark plugs, and the physical toll of pulling to start. All HART’s lineup needs is a charged battery and a push of a button to get started.
SB: What are some of the new technologies HART has developed that make its products more sustainable and differ from other items on the market?
HART: Not only does HART’s Lithium-Ion technology allow for reusable batteries without compromising gas-like power, but HART also offers an Ultra-Quiet technology in several leaf blowers and chainsaws to fight against noise pollution.
SB: As with any new technology, marketing is key. How is HART promoting its products to consumers to discuss how these new technologies work and are better for the environment?
HART: HART’s primary marketing campaign for the year is teaching customers the benefits of switching from gas to cordless products. Our current “Be FREE” campaign talks about the benefits of being “Gas FREE,” “Cord FREE,” and “Struggle FREE” by switching to HART’s 20-Volt and 40-Volt platforms. We walk through the hassles of maintaining gas tools, the struggle of starting and using gas tools, and the noise pollution that comes along with them. By switching to HART’s cordless platform, you eliminate all these hassles and are able to step into cordless freedom.
SB: What new product categories has the company entered into recently? How do these products differ from others on the market?
HART: The benefit of HART and the exclusive partnership with Walmart means opportunities to expand our 20-Volt lineup into departments that other traditional home improvement retailers would not necessarily offer. HART recently launched a line of 20-Volt vacuums with plans to continue to add to that lineup and many more departments.
The Walmart shopper can already turn to HART in categories such as sporting goods, camping, lighting, and portable power, with plenty more on the way. This gives HART the ability to be much more than a power tool brand, but a brand with a battery platform that can really power the home.