Kroger's Boost Membership Program Goes Nationwide
Kroger, America’s largest grocery chain, has officially launched its new Boost membership program nationally, offering expanded savings to customers who sign up.
Kroger says the annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on private label products.
"As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as Delivery," said Yael Cosset, Senior Vice President and Chief Information Officer for Kroger. "We are committed to consistently delivering a best-in-class seamless experience with zero compromise – the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices."
The new service expands on savings currently available to customers through Kroger's free loyalty program. Offering two annual membership levels at $59 or $99, Boost provides free next-day delivery or free delivery in as little as two hours on orders of $35 or more, respectively. Boost members also receive 2X fuel points for every dollar spent as well as exclusive savings on Kroger’s Our Brands items, including from Home Chef, Simple Truth and Private Selection.
Kroger estimates the membership can save customers more $1,000 per year on fuel and grocery delivery. The retailer first launched the pilot for Boost in November of 2021, which showed success, leading to an increase in delivery sales compared to non-Boost divisions.
"Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new delivery fulfillment centers," said Bill Bennett, Kroger VP and head of e-commerce. "Through Boost, Kroger is uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to more customers through the industry's most affordable grocery delivery membership program. Combine this with our industry-leading fuel points program, we are confident we have built a differentiated membership program that our customers will love."
Based in Cincinnati, Ohio, Kroger serves over nine million customers daily and operates over 2,800 stores under various banners.