Kroger and Ocado Group Open Newest Fulfillment Center in Wisconsin

The newest Kroger fulfillment center powered by the Ocado Group technology has opened in Pleasant Prairie, Wisc.
Zachary Russell
Associate Editor
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Kroger and the Ocado Group continue to launch new fulfillment centers, with the latest arriving in Pleasant Prairie, Wisc.

Kroger customers in the area will now have better access to private label products through Kroger Delivery. Leveraging advanced robotics technology and creative solutions, the new facility will serve customers in Wisconsin, northern Illinois, and northwest Indiana, expanding its reach in the Midwest.

"We are thrilled to launch Kroger Delivery in Pleasant Prairie, continuing our long-standing engagement in the state of Wisconsin. Our tradition of fresh is all about our customers, and this true milestone moment incorporates end-to-end cold solutions, including customized refrigerated vans, providing Kenosha County residents with everything fresh, every time," said Gabriel Arreaga, Kroger's Senior Vice President and Chief Supply Chain Officer. "Through the incredible relationships with several local departments including Kenosha County and Village of Pleasant Prairie, this collaboration was key to success that will bring nearly 250 jobs to the 336,840 square-foot high-tech fulfillment center and will enable us to expand our delivery services to new areas in the region in need of our best-in-class service." 

After being packed, groceries are loaded into a refrigerated delivery van, which can store up to 20 orders. Machine-learning algorithms optimize delivery routes, considering factors like road conditions and optimal fuel efficiency. Drivers may travel up to 90 miles with orders from facilities to make deliveries.

"Kroger is a tremendous example of how a company's vision and collaboration with the Village can provide new jobs to the region,” said John Steinbrink Sr., Pleasant Prairie Village President. “Kroger is a welcomed community partner, and we look forward to seeing their investment in our community succeed. Our residents will be excited to know a facility in Pleasant Prairie can deliver fresh groceries right to the doorstep of our neighborhoods."