Home Chef, the meal solutions brand owned by Kroger, has announced a new partnership with Kevin Curry, the creator, entrepreneur and cookbook author behind Fit Men Cook. Home Chef has added four new convenient, healthy meals featuring Curry’s culinary expertise to the collection.
"At Home Chef, we believe anyone can make a delicious meal that impresses," said Shira Schwarz, VP of brand marketing at Home Chef. "Kevin is the perfect partner for this menu because his creativity and confidence in the kitchen is contagious – and he does it all with accessible recipes that any cook can recreate."
Fit Men Cook was founded by Curry in 2012, originally as a Tumblr blog to share meals and healthy food ideas online. Since then, the outlet has been featured in Men’s Health, BodyBuilding.com, BuzzFeed and more.
Kroger acquired Home Chef in 2018, and late last year, the brand hit the milestone of $1 billion in annual sales. The new additions to the exclusive Home Chef collection include the following meals, as described by the brand.
- Smoky Chipotle Chicken Tacos: The perfect combination of sweet, spicy and smoky, made with chipotle-spiced chicken, fire-roasted salsa, creamy guacamole, and queso fresco. And the best part: It's ready in just 15 minutes!
- Stuffed Chicken Parmesan: An easy, cheesy, carb and calorie-conscious take on an Italian American classic made with chicken breast stuffed with the dish's namesake cheese, topped with marinara (and yes, more parm), and served alongside herb-y, in-season zucchini and red bell peppers. This Oven-Ready meal is ready to heat and enjoy with minimal prep or mess.
- Beef Egg Roll Rice Bowl: A deconstructed version of a takeout favorite removes the rolling and frying but keeps the fresh flavors, including bell pepper, green onions, and cabbage, and umami-packed beef made with sweet chili and soy sauce, all served over a bed of jasmine rice and topped with crispy wonton strips for everyone still craving that signature crunch in every bite – and it takes just 15 minutes from fridge to table.
- Enchilada Turkey Meatloaf: This hearty, Oven-Ready meal is full of flavors inspired by Mexican cuisine, like poblano and bell peppers, black beans, corn, and queso fresco. Paired with easy, no-prep turkey meatloaves topped with enchilada sauce, this well-balanced meal (which is carb- and calorie-conscious) is sure to be a quick and convenient hit at meal-time.
"One of my main priorities in the kitchen is using fresh, nourishing ingredients, but I'll never sacrifice flavor to make a balanced meal," said Curry. "I'm so excited to partner with Home Chef, because they deliver the best of both worlds: a tasty meal you can feel good putting on the table, without wasting food or spending hours prepping."
The new meals are only available for a limited time at homechef.com/fitmencook. The meals will be ready to enjoy at home between August 1 and 12, with two of Kevin Curry's meals to choose from each week. Ordering closes at noon CT on August 5.