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01/05/2022

Home Chef and Skinnytaste partner for new recipes

The Kroger-owned meal brand is following a busy 2021 with a new partnership to begin the year.
Zachary Russell
Associate Editor
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Gina Homolka

Home Chef, the meal solutions brand owned by Kroger is launching a new partnership. The brand will join Skinnytaste, a recipe and cookbook franchise founded by chef Gina Homolka, to bring customers 12 simple and well-balanced meals to kick off 2022 with a fresh start.

For a limited time only, Home Chef, which recently hit $1 billion in annual sales, will feature three rotating Skinnytaste recipes each week, and two in-store Classic Meal Kits will be available at Kroger Family of Stores nationwide. Home Chef made news recently by offering lifetime discounts to active and retired military members.

"At the start of a new year, we know people often set resolutions around cooking and meal choices such as trying to cook more at home, eating more balanced meals or learning new cooking skills, " said Shira Schwarz, senior director of marketing at Home Chef. "That's why we're thrilled to launch our latest collaboration with Gina, so customers can start the year with Skinnytaste recipes that make eating well feel easier and don't sacrifice flavor, quality or convenience."

The 12 recipes were co-created for different dietary preferences and needs such as sodium-sensible, calorie conscious and vegetarian, and include options like Latin-Style Steak with Onions and Tomatoes, Butternut Squash and Black Bean Enchiladas and Sesame Tofu Rice Bowls.

"I heard the overwhelming feedback from my community and fans about my collaboration with Home Chef last year, and I'm excited to introduce my newest recipe lineup which includes more meal options each week," said Homolka, author and recipe developer at Skinnytaste. "Featuring 12 carefully crafted recipes, I hope our co-created meals inspire people to prepare fresh, delicious and simple meals their whole family will love. Plus, new for this launch, people can order multiple Skinnytaste meals from Home Chef's online menu each week and find our meal kits in local Kroger grocery stores, making simple, well-balanced and delicious meals even more accessible."