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12/07/2021

Home Chef partners with USAA for deal of a lifetime

Meal service offers inspiring deal for active and retired military members and families.
Dan Ochwat
Executive Editor
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Kroger’s latest billion-dollar Our Brand Home Chef, the meal solutions and delivery service it acquired in 2018, has rolled out a heroic deal for active and retired members of the military.

Chicago-based Home Chef has partnered with USAA Alliance Services, the leading organization serving active and retired military and their families, to offer USAA members a special discount on Home Chef’s meal kit delivery service — USAA members are getting a lifetime offer of 50% off their first Home Chef box and 15% off all additional boxes.

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"At Home Chef, we're on a mission to make mealtime easier and more accessible, and we're excited to offer USAA members a lifetime discount for Home Chef meals," said Eric Dean, senior director of marketing partnerships, Home Chef. "We're honored to be able to help current and retired military service members to not only put food on the table but build connections with family and friends over a delicious meal."

USAA members can visit www.usaa.com/perks to sign up for the Home Chef offer. After selecting their favorite meals, members receive the ingredients and easy-to-follow recipe cards that enable them to make simple meals at home no matter how busy they are.

"Home Chef provides a convenient alternative to shopping and cooking dinner," said Gary Baker, SVP of USAA Alliance Services. "We are excited to add Home Chef into the USAA Perks suite of savings offered to USAA Members."

Beyond its meal delivery service that Home Chef was founded on Kroger also offers the meals inside its more than 2,000 stores and has been underway studying how it can elevate Home Chef’s presence inside stores.

In its third-quarter earnings report last week, the grocer made a special callout to Home Chef being its newest “Our brands billion dollar brand” in the portfolio. The retailer launched 216 private label items during Q3 and said all of its private brands had been helping to drive a fresh foods strategy that increased sales for the quarter.

Kroger reported a 3.1% increase in same-store sales and a 14% increase on a two-year basis; digital sales grew 103% for the quarter ending Nov. 6.