Ulta Beauty Opens Pop-Up Shop At NYC Allure Store

Running through September, the retail concept brings together leaders from the worlds of retail and media.
Greg Sleter
Associate Publisher/Executive Editor
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Ulta Beauty pop-up shop

Ulta Beauty has opened a pop-up shop within the Allure Store, a retail concept that is a partnership between Condé Nast and the STÔUR Group.

Open through September, the Ulta pop-up is a collaboration of retail and media beauty leaders that is said to further bridge the gap between traditional retail and editorial curation. Ulta Beauty's dedicated footprint within the Allure Store will showcase a unique product assortment, refreshed monthly and complimented by experiential programming and engaging events.

"We're always innovating to delight new and existing guests and fuel beauty discovery across our unparalleled assortment and The Allure Store delivers an exciting opportunity to do just that," said Maria Salcedo, senior vice president, merchandising at Ulta Beauty. "We're excited to highlight a curated assortment that brings Ulta Beauty to life in one of New York City's most influential shopping destinations this summer."

The Allure Store, located in lower Manhattan on Lafayette Street, opened in 2021