Digital Marketing

In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.

Natural Grocers is promoting its own brand products and membership program as grocery prices continue to rise.

The Ontario, Canada-based health food store has arrived on the delivery app, allowing customers better access to its private brands.

JCPenney is honoring Juneteenth by adding new apparel to its Hope & Wonder private brand, along with sponsoring events with African-American activist Dr. Opal Lee.

The new assortment includes a wide variety of items including save-the-dates, wedding invitations, RSVP cards, programs and menus.

The National Retail Federation's annual consumer survey shows spending will remain flat when compared with 2021.

UB Media will give Ulta's brands a leg up when it comes to reaching Ultamate Rewards members.

The CrateKitchen set will host demos and tutorials featuring Crate & Barrel's private cookware brand.