Sustainability is on the minds of more shoppers today and while retailers and product suppliers alike continue to implement or expand their efforts related to this topic, how they respond to consumers’ evolving needs will be vital to future success.
A recent report “Transparency in an Evolving Omnichannel World’’ from NielsenIQ and FMI, The Food Industry Association, found that the shopping behaviors of consumers have been rapidly evolving. While COVID-19 has had the greatest impact on how people shop over the past two years, the issue of sustainability is growing and influencing what people are buying.
As retailers expand their sustainability efforts, private brands could prove to be a testing ground for many to try new packaging concepts or products that capture the spirit of this growing effort.
“We’re seeing a trend in which brands are releasing private label lines that prioritize sustainability in all categories, from beauty to cookware,” said Lizzie Horvitz, CEO & founder of Finch, a digital tool that logs the sustainability attributes of products. “It’s an easy way for brands to test out the desire for sustainability from their consumers.”