Pet Supplies Plus Expands Private Label Mix

The new assortment features food developed for various stages of a pet's life.
Greg Sleter
Associate Publisher/Executive Editor
Greg Sleter profile picture
Pet Supply Plus

Pet Supplies Plus has expanded its roster of private brand products with the launch of OptimPlus. In conjunction with the debut of this new line of pet food, the retailer is holding its "Feed Great, Feel Great" sweepstakes for pet parents nationwide with nearly $15,000 worth of prizes.

According to the company, OptimPlus features formulas that focus on a pet’s life stage, breed size and health and dietary needs. All varieties of natural dry dog and cat food are made with a blend of vitamins, minerals and nutrients to provide a complete and balanced diet. OptimPlus selects each ingredient and always puts real animal proteins first. Every formula also contains live probiotics to help support healthy digestion.

"We always strive to provide neighbors with quality, wholesome products for their pets," said Chris Rowland, CEO of Pet Supplies Plus. "Adding OptimPlus expands the offerings under our brand name, giving pet parents nationwide even more healthy options. We're also excited to launch our sweepstakes and give the opportunity for our neighbors and their pets to win some great prizes."

The "Feed Great, Feel Great" will have one grand prize winner who will receive a Pet Supplies Plus pet care gift basket valued at $250, a $1,000 Pet Supplies Plus gift card, a one-year supply of OptimPlus and a $500 Spa Finder gift card. Twenty-five additional winners will each receive a $100 Pet Supplies Plus gift card, a $100 Vitamin Shoppe gift card and a three-month supply of OptimPlus.  

The contest runs through Sunday, July 31. Each entry will automatically receive a discount toward the purchase of OptimPlus products at Pet Supplies Plus