Dewayne Rabon, Chief Merchandising Officer, SEG
In an interview with Store Brands, Rabon shared what the company is doing now related to sustainability and how SEG will continue the effort going forward.
Store Brands: What steps has SEG taken to reduce waste from product packaging?
Dewayne Rabon: SEG has committed to increasing the sustainability of own-brand packaging by the end of 2028. As part of this pledge, all owned-brand packaging will eliminate polystyrene, be reusable, recyclable or industrially compostable and all packaging will have an average of 30% post-consumer recycled material.
SB: The source of food has become a major discussion point as it pertains to sustainability. How has SEG addressed these concerns?
Rabon: We have increased the sustainability of our own brand line of products through the support of fair labor practices, responsible cocoa sourcing and creation of fiber compostable and biodegradable single-use products. SEG was recently recognized by Store Brands for our commitment to innovating sustainable products and received multiple 2022 Game Changers awards.
We also believe in responsible sourcing and remain focused on working with and supporting local and diverse suppliers. This year, we’re hosting quarterly expos to help elevate small businesses and provide our customers with more of the local products they love.
SB: What steps has SEG taken to educate shoppers and get their buy-in when it comes to properly disposing of packaging?
Rabon: SEG has partnered with How2Recycle, a standardized labeling system for packaging that clearly communicates recycling instructions to customers based on packaging specifications. How2Recycle takes the guesswork out of recycling and follows guidance from the U.S. Federal Trade Commission.
Through this new partnership, we are adding How2Recycle’s label to our own brand product packaging to help educate customers on how to best recycle the packaging and prevent more material from going to the landfill. Additionally, our stores throughout the southeast have easily accessible recycling bins with clear instructions for proper disposal of plastic film.