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06/21/2022

GNC Expands Meal Delivery Partnership

The fitness product retailer with a collection of private and exclusive brands is expanding its meal delivery partnership with RealEats to all U.S. markets.
Zachary Russell
Associate Editor
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Health and wellness retailer GNC is expanding its exclusive meal delivery partnership with RealEats into all U.S. markets.

The partnership with RealEats originated in July 2021 as part of GNC Ventures in pilot markets including Pittsburgh, Washington, D.C., Florida, and later Texas and New York. With this national expansion, GNC shoppers can take advantage of RealEats' personalized meal bundles of over 60 different exclusive assortments. 

"Helping consumers Live Well is a holistic mission and our partnership with RealEats has enabled us to offer complete nutrition and wellness solutions," said Nate Frazier, Chief Operating Officer at GNC. "Since launching RealEats, consumers have continued to gravitate toward convenient health and wellness solutions that fit their lifestyle. And now with our growing partnership, more people will have access to easy, healthy, personalized meals to help achieve their goals at home or on the road.”

Popular meals include Homestyle Turkey Breast, Citrus Miso Salmon, Hearty Breakfast Hash, Honey Sesame Chicken, and more. RealEats will continue to be available on GNC.com and can now be purchased for home delivery at GNC retail locations.

"From the beginning, our vision for RealEats was to offer personalized meals that allow consumers to make healthy choices," said Dan Wise, founder and CEO of Real Eats. "Our meals are simple and convenient and include nutritious breakfasts, dinners, proteins, and sides that are delivered directly and cooked quickly. Partnering with GNC has created an important opportunity to connect with more consumers."