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05/11/2022

GNC and GSUSA Team for Lemon Cookie-Flavored Own Brand Items

The fitness retailer is bringing the flavor of a popular Girl Scout cookie to its own brand portfolio for a limited-time.
Zachary Russell
Associate Editor
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GNC lemon

Health and wellness retailer GNC has released new own brand products in partnership with Girl Scouts of the USA. The limited-edition spring flavor is inspired by Girl Scout Lemon Cookies.

"Our Girl Scout inspired products have been embraced by our consumers with many instantly gravitating toward their favorite flavors," said Kevin Maloberti, VP of merchandising at GNC. "Finding groundbreaking products that deliver on performance doesn't mean sacrificing flavor. Our Girl Scout product portfolio continues to flourish, and we see our new Lemon flavor as an on-trend extension of the brand momentum surrounding our existing products."

The three GNC Girl Scout Lemon products, GNC AMP Wheybolic Whey Protein, GNC Total Lean Layered Lean Bar and GNC Total Lean Lean Shake 25 are available now at GNC stores and online. The new cookie-inspired flavors are available for purchase as part of GNC’s May buy-one-get-one sale. GNC has greatly expanded its exclusive product portfolio in recent months.

“Innovation and resilience are essential to success, but particularly on new wellness journeys. We believe this is core to what we do and a huge part of why we believe in our relationship with GNC," said Brian Crawford, VP of licensing at Girl Scouts of the USA. "Introducing Girl Scout Lemon is helping us continue to share our mission with new audiences, in a unique way. GSUSA is proud to work together with GNC to help build a better world."