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05/02/2022

GNC Adds Exclusive Line from Ghost & Nickelodeon

GHOST's Teenage Mutant Ninja Turtles-inspired line of workout products are only found at GNC.
Zachary Russell
Associate Editor
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GNC GHOST

Health and fitness retailer GNC continues to add to its exclusive product collection, this time with a nostalgic collaboration item.

Fitness brand GHOST has partnered with Nickelodeon to create a Teenage Mutant Ninja Turtles collaborative collection called “OOZE” featuring three items inspired by the 90’s cartoon series. In the past, GHOST has collaborated with CPG brands including Oreo, Sour Patch Kids, Swedish Fish and more.

"When GHOST hit GNC shelves in 2016, we knew this was the start of a long and fruitful partnership,” said Kevin Maloberti, VP of merchandising at GNC. “We're proud to be the exclusive retailer for this exciting collaboration between GHOST and Nickelodeon. GHOST is all about pushing the boundaries of what a supplement brand should be, and this desire to be the first through innovation matches what we're doing at GNC."

The GNC-exclusive GHOST x TMNT line consists of four "OOZE" flavored products:

  • LEGEND–Inspired by Leonardo ("the leader"), GHOST LEGEND is GHOST's flagship pre-workout product that delivers energy and enhances performance and focus.
  • PUMP–Inspired by Raphael ("the fit one"), GHOST PUMP is a caffeine-free nitric oxide product.
  • GAMER and GAMER NON-STIM (caffeine-free)–Inspired by Michelangelo and Donatello ("the fun one" and "the thinker," respectively) and offered in both a stim version and for the first time, a non-stim option. GHOST GAMER was custom built by gamers for gamers and contains ingredients clinically studied that have been shown to enhance gameplay.

"I grew up watching and obsessing over the Teenage Mutant Ninja Turtles, so this exclusive GNC launch is one of the most exciting collaborations we've ever done," said Daniel Lourenco, co-founder and CEO of GHOST. "Even as licensing becomes more prevalent within sports nutrition, GHOST's authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the GHOST x TMNT partnership is equal parts nostalgic and innovative… this first release is just the beginning."

In addition to the new products, this drop also includes limited edition merchandise including black and green shakers as well as custom apparel. The new line of GHOST x TMNT products are available now at GNC retail locations nationwide as well as online at GNC.com.