SpartanNash Celebrates Five Years of Fast Lane Online Shopping with Deal Event

SpartanNash is cutting prices on products from its Our Family private brand to celebrate the five-year anniversary of its online shopping platform Fast Lane.
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SpartanNash

Michigan-based food solutions company SpartanNash is celebrating five years of its Fast Lane online shopping platform with online-only deals at its banner locations from July 10 - July 19.

The anniversary event will include deals on select items, including summer staples such as meat, potato chips and strawberries, discounted gas and 20% off Our Family products, the company’s flagship private brand. Savings will be available at select Family Fare locations and all D&W Fresh Market, Family Fresh Market, VG’s Grocery, Dan’s Supermarket, Forest Hills Foods and Ada Fresh Market locations.

Our Family will donate 20% of all proceeds from Our Family products purchased on Fast Lane to a local non-profit organization during the anniversary celebration. Also, each Fast Lane shopper will also have the opportunity to win a 2022 Sea-Doo Spark Trixx jet ski.

“Fast Lane is part of an ongoing effort to stay ahead of evolving consumer shopping preferences, whether in-store or through curbside pickup or delivery,” said SpartanNash Senior Vice President and Chief Marketing Officer Amy McClellan. “This anniversary celebration is our way of thanking those who have participated in Fast Lane throughout the years, but also welcoming new members who may want to try it for the first time.”

To participate in Fast Lane, guests can pay a minimal fee each time they order or get a Fast Lane subscription (available for $49 per year) that includes free, unlimited curbside pickup, half-off delivery, exclusive monthly bonus savings on products across the store, and extra fuel discounts. Since its launch in 2017, Fast Lane has met consumer needs with enhancements such as GPS-location technology, at-home delivery, the ability to clip digital coupons instantly and orders that are ready in as few as two hours.

Based in Grand Rapids, Mich., SpartanNash has banner stores in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan.

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